Today Kompas highlighted Dewi Sandra’s new song co-written by her husband, singer-songwriter Glenn Fredly. Love Is becomes formal song for AIDS campaign that aimed at hairdressers. Dewi Sandra, FYI, is the icon of L’Oreal product. The campaign is a joint-coop of L’Oreal and UNESCO. But why hairdressers? Another most potentially HIV-infected community is the target. Not chefs, nor clothing designers, but hairdressers. So much for AIDS in urban city, huh? A bit difficult to campaign in Papua or other “less entertained areas”?
Genderless Jobs, AIDS Relevant, and Urban Target